Ari Hautasaari


The traditional consumer-to-consumer (C2C) marketplace focuses on trading goods and services for monetary compensation. However, used items, such as old instruments or collectibles, often represent more than their monetary value to their owners. The items are associated with the memories created from owning, using, maintaining and caring for them. The aim of this research is to investigate how this emotional value is exchanged in C2C marketplace, and how to support the co-creation of emotional value associated with an item in the global marketplace by enhancing emotional and multilingual transactions between buyers and sellers with novel technological solutions.